About
OUR STORY
No brand is built alone - it takes a circle of people who believe in your vision as deeply as you do. From vendors and designers to a photographer and web developer, every hand shapes the story. But beyond them all, it’s the love and faith of family that truly lights the path.
When it came to naming the brand, the first three people who came to my mind were my mother, husband, and mother-in-law. I wanted the name to hold a piece of them - their strength, meaning, and essence.
Kriti stands for creativity and skill.
Yojit represents connection.
And Renu embodies simplicity.
From their initials, KRYRE was born, a name that mystically reflects what it stands for: connecting to your instincts with simplicity.
We all carry a quiet spark within us, a light often hidden beneath layers of fear and doubt. It grows when we trust ourselves and take that leap of faith. Kryre is that spark - a reminder of strength, clarity, and self-trust.
Each of our jewellery collections blend time-honoured craftsmanship with contemporary design, carrying the warmth of touch - imperfect, intimate, and entirely your own.
We design for the woman who knows who she is becoming, the one who dares to trust her instincts, to leap, and to move with her own rhythm of becoming.
Our Jewellery is Minimal. Meaningful. Made for the Journey.
Because you don’t need to shine like anyone else but to honour the spark that’s always been within you. ✨
OUR PHILOSOPHY
MEET OUR FOUNDER
Kryre was born from a spark - the one that founder Devika Mehta has always carried within her. After years of working as a marketing professional, she channelised her creative instincts into something that would mirror her love and fondness for brass and silver jewellery designs.
Kryre is not just a brand but a story of courage and a dream of coming to life - of trusting the spark within and taking that leap of faith. A space where creativity meets emotion, and every piece of jewellery tells a story - one that feels personal, timeless, and meaningful.
Each collection is reflected to bring confidence, elegance, and a touch of artistry to everyday moments. She hopes to inspire others to embrace their individuality and let their inner spark shine - because she truly believes that every woman carries her own light, and jewellery should be a reflection of that.